L’arte di vivere con pezzi d’epoca

The key periods

1. Late 19th century

   Advertising begins

   The first enamel advertising signs appear.

2. 1920 – 1930

   Enamel factories flourish

   Production becomes industrialised and reaches its peak.

3. 1950s

   New materials

   Plastics become widespread, diversifying advertising materials.

4. 1960s

   Advertising changes

   Signs gradually give way to other media.

Historical reference: Musée du patrimoine du pays royannais